Display message instead of redirecting to Access Denied page

I'm using Commerce Auction module for an auction site. I want to display a message when the auction time out occurs for a certain product and at the same moment the user clicks on place bid tab.

Scenario:

1. Created an auction item
2. Started bidding with different users.
3. When auction time out just occurs and at the same moment any user clicks on Place Bid tab that user is redirected to Access Denied page.

Now instead of redirecting to access denied page, how to display a message on the same page?

I have set a rule for mailing purpose on the same event. I also tried using "display message" rule for this event. But still it is displaying Access Denied message. I want to show different message only for this event.